Overview
North Loop Green is the marquee mixed-use development in Minneapolis' North Loop — and its signage is a three-year wholesale partnership. Landmark Architectural Signs won the project, designed the program, and owns the client relationship; Dimension Sign is the fabrication shop behind it: two internally illuminated multi-tenant monuments, a backlit lobby directory, the parking garage package with its clearance bang bars, blade signs, wayfinding, and every repair and replacement since. Their client. Our shop. That's how wholesale is supposed to work.
Sold, designed & led by Landmark Architectural Signs
North Loop Green is Landmark Architectural Signs' project from start to finish: they won the work, designed every sign type, managed the developer relationship, and coordinated the hydrovac, footings, and installation downtown. Release after release, their drawings came over production-ready and their approvals came back fast enough to keep a fifteen-foot welded-aluminum monument on schedule through a Minnesota winter. Dimension Sign is proud to be the fabrication shop behind their program.
01 / The challenge
A development this size releases signage in waves, not packages: a parking garage scope in 2023, the exterior sign-type program through 2024, then a fifteen-foot welded-aluminum illuminated monument bid that winter — with tenant panels, copy, and colors changing at every step as leases signed. The fabricator behind a program like this has to hold paint matches and tolerances across years of phased releases, absorb revision after revision without losing the thread, and stay invisible to the end client — because this is Landmark's account, not ours.
02 / Our approach
Landmark made it work the way the trade should: production art arrived clean and buildable — approval file and production file in the same email — and approvals, site coordination, and installation ran so decisively that our shop rarely waited a day for an answer. We fabricated to their design: the 350/360 tenant 'ladder' monument with its illuminated North Loop Green band, then the 323–333 Washington Ave monument on a welded quarter-inch aluminum I-beam spine with four illuminated push-through tenant cabinets, fifteen feet tall. Around the monuments came the garage graphics, rates signs, blade signs, clearance bang bars, and wayfinding. Inside, the lobby directory got the same discipline as the monuments — flat-black aluminum tenant panels with cut-through copy backed in white acrylic, glowing over a full-length LED light band. On a second directory, the small raised non-illuminated letters ran too fine to rout cleanly from acrylic, so we 3D printed them instead. Painted out, nobody can tell the difference — a trick that has since become our standard for micro-scale copy. We sent Landmark progress photos from the floor at every milestone, cut plywood anchor-bolt templates so their footings poured right the first time, and staged every release for their crew's pickup.
Three years in, still the first call
Downtown signs live a hard life. A projecting tenant sign needed a new face when a lease turned over. The park-rules sign got knocked loose. A wayfinding monument took a vehicle strike. The loading-dock clearance bar took a hit. A tenant moved out, and the canopy needed a painted-to-match cover panel to hide the mounting holes; monument letters siliconed in place got replacement letters made for an easy field swap. Every time, Landmark calls, we pull the original files — colors, hardware, cut paths — and the replacement goes straight into production without re-engineering a thing. Keeping a program's history on file is the least glamorous thing a fabricator does, and one of the most valuable.
Their client. Our shop. No exceptions.
Every piece of North Loop Green signage went to market under Landmark's name. Our shop never contacted the end client, never quoted around our partner — never will. That's the standard behind every wholesale account we serve: the relationship belongs to the shop that brought us the work, and our job is to make that shop look unbeatable.
- All approvals, art, and site questions flow through Landmark
- Progress photos supplied for their client updates
- Pickup staging and shipping under their name
- Records kept for years — replacements without re-engineering
- Their account is protected: we never market to it
Built for Landmark, release after release
Scope & features
- Three-year wholesale program, 2023 to today — sold and led by Landmark Architectural Signs
- Two internally illuminated multi-tenant monuments with push-through acrylic copy
- Fifteen-foot welded aluminum I-beam spine and tube framing on the Washington Ave monument
- Illuminated North Loop Green brand band in the development's signature green
- Backlit aluminum lobby directory — cut-through tenant copy backed in white acrylic, edge light band
- 3D-printed raised micro letters on a second directory — too small to rout, painted, undetectable
- Tenant panels and cabinets built to re-letter as leases turn over
- Parking garage package: rates signage, garage graphics, and 8- to 12-foot clearance bang bars
- Blade signs, canopy pan signs, post-and-panel plaza signs, and site wayfinding
- Plywood anchor-bolt templates so the footings poured right the first time
- Replacements rebuilt from our records years later — faces, letters, panels, and a fresh bang bar
Materials
- Welded ¼" aluminum I-beam & tube framing
- Fabricated aluminum cabinets & panels
- Flat-black aluminum directory panels
- ½" push-through acrylic
- 3D-printed micro letters
- White LED illumination
- Painted aluminum & reflective vinyl
- Clearance bang bars
